ATTENTION: FREELANCERS
What if there was a proven plan that made it easy to launch a freelance career from scratch?
It’s time to stop “winging it” and take the guess-work out of freelancing
Getting started and landing those first clients is the hardest part.
That’s why I created Escape Velocity.
It’s a step-by-step training program on how to kickstart a freelance career, attract quality clients, and confidently deliver great work.
Struggling to find consistent work?
Need help building confidence in your copy skills? Want to ditch the cheap, hourly gigs and land REAL copy projects?
^^Watch this video now^^
It’s time to stop “winging it” and
take the guess-work out of freelancing
Getting started and landing those first clients is the hardest part.
That’s why I created Escape Velocity.
It’s a step-by-step training program on how to kickstart a freelance career, attract quality clients, and confidently deliver great work.
Struggling to find consistent work?
Need help building confidence in your copy skills?
Want to ditch the cheap, hourly gigs and land REAL copy projects?
^^Watch this video now^^
Joshua Bowen
"I officially got my first client!
Here's the first of many thanks to the both of you!"
Sammy Musgrave
Escape Velocity has been life-changing for me. I am putting in my 2 weeks notice today - bye bye boring day job!!
Alex Weatherill
"Escape Velocity demystified the entire freelance process and showed me that even with ZERO knowledge you can still make it work."
Ever wonder why some freelancers are flooded
with high-paying clients while others stay trapped
in ‘side hustle’ mode?
Ever wonder why some freelancers are flooded with high-paying clients while others stay trapped in 'side hustle' mode?
Why some copywriters are booked months in advance – even during tough times – while others constantly worry about where their next gig will come from?
I remember when I first launched into freelancing. I got sucked up into that “Information Spiral of Death.” I took course after course. Read book after book. Until a successful freelancing friend stopped me in my tracks when he said…
“You’re learning all this stuff. But do you want information? Or do you want to actually work?”
He was right. I had spent an entire year learning everything I could about copywriting and practicing alone at my kitchen table…
... But I was still completely lost as to how to land paying clients.
What should I be writing?
How do I create my portfolio when I’ve never had a client before?
How do I even know what a GOOD sample looks like?
What would I charge?
How do I collect the money?
What if someone says ‘yes’ and I’m in over my head?
What if my copy doesn’t perform?
And a hundred more unanswered questions standing in the way of creating escape velocity towards the freelance lifestyle I was dreaming of.
When I looked for help, it seemed like there were a ton of training programs out there designed to help existing, established businesses…
But none for new freelancers looking to prove the model and simply get paid good money for their freelance skills.
I didn’t need help scaling a massive business machine, I just need help getting STARTED with those first few clients. I needed expert guidance, and a proven plan to help me kickstart a sustainable business.
I was a recovering entertainer, so I had almost zero business skills.
I knew I couldn’t figure this out on my own.
I needed a SYSTEM to help me find clients and get paid for doing work I loved.
A system that would help me ditch the cheap, inconsistent hourly work and land REAL projects.
One that would help me develop the confidence I needed to deliver copy that works and charge good money for it.
To proudly wear the badge of “professional copywriter.”
That was the dream.
And most of all, I needed proof that I could actually make a real, consistent living with my copy skills. That my dream wasn’t just some wishful fantasy.
That’s exactly why I created
The Escape Velocity Program
The Escape Velocity Program
That’s exactly why I created
The Escape Velocity Program
The Escape Velocity Program
To give new freelancers a clear roadmap to success as they build confidence in their skills and launch a freelance career from scratch.
To give them a "friction free" path to starting their business, landing quality clients, and getting paid great money to do work they love.
To give them the tools they need to manage clients and deliver great work like a pro.
And to give them a guide who’s been ‘in the trenches’ to give feedback and show them the way...
Someone who knows how to get past the sticking points when ‘self sabotage’ mode kicks in, imposter syndrome rears its ugly head, or they run into tough obstacles that slow them down.
To give them a "friction free" path to starting their business, landing quality clients, and getting paid great money to do work they love.
To give them the tools they need to manage clients and deliver great work like a pro.
And to give them a guide who’s been ‘in the trenches’ to give feedback and show them the way...
Someone who knows how to get past the sticking points when ‘self sabotage’ mode kicks in, imposter syndrome rears its ugly head, or they run into tough obstacles that slow them down.
Leah Luong
Saad Sakho
When You Finally Have A Plan You Can Trust, Launching Your Freelance Career Is Easy...
When You Finally Have A Plan You Can Trust, Launching Your Freelance Career Is Easy...
If you don’t know me, I’m Kevin Rogers, founder of Copy Chief and Escape Velocity.
I spent over a decade serving clients as a freelance copywriter, and I still remember how impossible it seemed to get those first few clients.
I went from my very first gig – stumbling through a simple email project for 300 bucks – to eventually earning $50,000 from a single copy campaign.
Live on stage at Copy Chief Live!
Live on stage at Copy Chief Live!
If you don’t know me, I’m Kevin Rogers, founder of Copy Chief and Escape Velocity.
I spent over a decade serving clients as a freelance copywriter, and I still remember how impossible it seemed to get those first few clients.
I went from my very first gig – stumbling through a simple email project for 300 bucks – to eventually earning $50,000 from a single copy campaign.
Now I help freelancers avoid my mistakes and take the “friction free” path to building a sustainable, successful business.
I got tired of watching new freelancers struggle to get their business off the ground so they could quit their day jobs, spend more time with their families, and live life on THEIR terms.
That’s why I created the Escape Velocity Program – specifically to help new freelancers break through that barrier of finding your first few clients and getting paid to master their copy skills…
And to use my decade of industry connections to put them in the jet stream of the best gigs in the industry – helping them avoid all the low-level stuff and nightmare clients that so many new freelancers get trapped by.
Along the way, I've made every mistake possible when it comes to attracting, landing, and delivering projects for clients.
I'm happy to report that, despite all my mistakes, I've been able to grow a 7-figure income freelancing, build a solid reputation in the industry, and create fantastic partnerships (and many lasting friendships) in the process.
Looking back, it’s easy to see what I was missing.
Lisa Perk
Jess Torrance
Freelancing is such an echo chamber sometimes, especially at the outset of your career. The EV community was *so* valuable for support, accountability, and to bounce ideas off of.
What's Included?
Escape Velocity is a 5-part training program for copywriters who want to launch and grow a sustainable and profitable freelance business from scratch.
ESCAPE VELOCITY:
es·cape ve·loc·i·ty
/əˈskāp vəˌläsədē/
noun
The minimum speed needed for an
object to escape from the
gravitational force holding it down.
ESCAPE VELOCITY:
es·cape ve·loc·i·ty
/əˈskāp vəˌläsədē/
noun
The minimum speed needed for an
object to escape from the
gravitational force holding it down.
Escape Velocity is a 5-part training program for copywriters who want to launch and grow a sustainable and profitable freelance business from scratch.
(Kevin and co-coach Rachel Mazza show you the 7 Phases of Freelancing, find out exactly where you are in the Freelancer's Journey by watching now)
(Kevin and co-coach Rachel Mazza show you the 7 Phases of Freelancing,
find out exactly where you are in the Freelancer's Journey by watching now)
The program includes:
At the end of the program you’ll have the skills you need to confidently launch and grow a successful and sustainable freelance copy business.
Many of my students land great new clients in the first few weeks!
Annie Aaroe
The EV group has been such an inspiration and motivation. There’s so much spirit and drive here. Not to mention the feedback, ideas and wealth of talent that helps me grow as a copywriter. I didn’t know how to balance my life before EV. Now I feel like I have a plan. EV helped me narrow down a speciality so I can focus my learning and practice. I figured out through EV how to leverage my previous experience to create real value for my own freelance business and the skills I offer my clients.
Here’s how it works…
Over five training sessions, I’ll guide you to…
Over five training sessions, I’ll guide you to…
1. Determining your copywriting specialty
The fastest way to get up and running with new clients as a freelancer is to choose a specialty and put yourself in the jet stream of clients ready to hire copywriters right now.
In Session 1 I’ll show you how to use your existing knowledge to choose an in-demand specialty that puts you at a massive advantage over anyone calling themselves simply a “copywriter.”
The fastest way to get up and running with new clients as a freelancer is to choose a specialty and put yourself in the jet stream of clients ready to hire copywriters right now.
In Session 1 I’ll show you how to use your existing knowledge to choose an in-demand specialty that puts you at a massive advantage over anyone calling themselves simply a “copywriter.”
4. Finding your ideal clients and pitching them your services
In Session 4 we’ll learn how to find clients who desperately need your money skill and meet are willing to pay good money for it. We’ll walk you through the outreach process to get in front of them, and put together a professional proposal that positions you as a respected, expert professional.
In Session 4 we’ll learn how to find clients who desperately need your money skill and meet are willing to pay good money for it. We’ll walk you through the outreach process to get in front of them, and put together a professional proposal that positions you as a respected, expert professional.
5. Connecting with your best clients and closing the deal
In Session 5 you’ll meet freelancers who recently launched their own careers through my flagship program, Real Free Life, and are now commanding top dollar with their specialties. Some have become so successful in a short time they are no longer accepting new clients because their calendars are completely booked. You’ll get the step-by-step playbook for what to say, and what not to say to close the deal with new clients.
In Session 5 you’ll meet freelancers who recently launched their own careers through my flagship program, Real Free Life, and are now commanding top dollar with their specialties. Some have become so successful in a short time they are no longer accepting new clients because their calendars are completely booked. You’ll get the step-by-step playbook for what to say, and what not to say to close the deal with new clients.
After every training session, you’ll complete tactical assignments designed to help you create real, valuable assets for your freelancing business.
Arnie Davidson
"The community at Copy Chief and Escape Velocity are both amazing and nurturing and unselfish. Qualities that are often promised, but rarely delivered.
I'm new to copywriting, but have always been self-employed. It was refreshing to hear about focusing on the Money Skills, rather than a kind of amorphous copying copy approach to success.
A big takeaway for me was ditching the dozens of copy advisors in my Inbox, realizing that everything that I need is right here.
Thank you for this program and amazing community. This place that feels like home."
I'm new to copywriting, but have always been self-employed. It was refreshing to hear about focusing on the Money Skills, rather than a kind of amorphous copying copy approach to success.
A big takeaway for me was ditching the dozens of copy advisors in my Inbox, realizing that everything that I need is right here.
Thank you for this program and amazing community. This place that feels like home."
How Do I Know Escape Velocity Will Work For Me?
Kevin's Freelancer Success Guarantee
Kevin's Freelancer Success Guarantee
- Log into the private Escape Velocity training dashboard
- Attend the first 2 training sessions
-
Complete the simple assignments.
Carl Ashton
"There is no better place to be, and no better
people to be around for this journey, than Copy Chief, Escape Velocity, and everyone here."
Fotis Chatzinicolaou
Fotis Chatzinicolaou
Tom Hammaker
Tom Hammaker
What’s It Cost?
The enrollment fee for Escape Velocity is $1490. That includes lifetime access to the lessons and resources in your personal training dashboard, the real-world homework assignments, and a 30-day “all access pass” to the Copy Chief Community.
In the Community forum you’ll get ongoing accountability and coaching from working pros to help you through the program.
To be clear, this program is not for everyone.
Jason Hakes
The feedback inside of Escape Velocity was so helpful. I learned to feel confident in what I knew instead of worrying about what I didn’t know. It eliminated a lot of my imposter syndrome. Plus, I don’t worry about getting clients anymore. What I learned inside Escape Velocity, stacked on top of the support this network gives each other, I know I’ll always be able to get work. When prospecting, I’m sending out fewer inquiries than I used to, but they are so much better, and they get results.
Pete Fadeyev
Paul Tolhurst
"With Escape Velocity, I shifted from finding out about copy, (listening to podcasts, reading books, hoarding emails). – To writing and getting feedback. I also found clarity – Choosing one money skill and narrowing my focus helped me a lot.
Having great teachers was the fuel, but seeing everybody get their feet wet was just as inspiring."
Having great teachers was the fuel, but seeing everybody get their feet wet was just as inspiring."
Sammy Musgrave
"I just wanted to tell you that Copy Chief & Escape Velocity have been life-changing for me. I am putting in my 2 weeks notice today - bye bye boring day job!"
"I just wanted to tell you that Copy Chief & Escape Velocity have been life-changing for me. I am putting in my 2 weeks notice today - bye bye boring day job!"
Join The Next Escape Velocity Class
Here’s what’s included:
The price is just $1,490 for everything listed above.
(payment plan also available)
Atalia Von Holzlein
"This was the kick in the pants I needed! I joined Escape Velocity for the accountability, the coaching, and the “workshop” aspect. Being able to have a classroom of people learning all at the same time made for a far better experience than other online courses.
The most valuable thing I gained from this course was the belief that making a well-paying career out of this was actually possible. I’ve put in a lot of work to try to make that psychological shift. Going through Escape Velocity helped me finally succeed in changing that belief. I’ve actually raised my prices in my other field as a result.
Also, having a network is paramount; having people who truly understand what you’re going through and what your daily day is like makes all the difference. Having people around you who get it is irreplaceable. Thank you for being such amazing coaches and teachers. I’m excited to see how we all continue to evolve over the rest of the year!"
The most valuable thing I gained from this course was the belief that making a well-paying career out of this was actually possible. I’ve put in a lot of work to try to make that psychological shift. Going through Escape Velocity helped me finally succeed in changing that belief. I’ve actually raised my prices in my other field as a result.
Also, having a network is paramount; having people who truly understand what you’re going through and what your daily day is like makes all the difference. Having people around you who get it is irreplaceable. Thank you for being such amazing coaches and teachers. I’m excited to see how we all continue to evolve over the rest of the year!"
Frequently Asked Questions About Escape Velocity
Is Escape Velocity right for me?
Escape Velocity is designed for people who want to launch a freelance copy career from scratch. We’ll learn how to position ourselves as more than just “copywriters,” package and price our services, find clients who are desperate for our specific skills, pitch and sell our services like a pro, and legitimize our business.
A lot of times I speak to freelancers who aren’t ready to invest in themselves and their business.
They want to wait until they ALREADY have clients to invest. But I’ve seen freelancers take 7, even 10 years to get their first real client. And I know that Escape Velocity can help you shortcut that huge, difficult process.
But I understand that sometimes getting what you ask for is SCARY. So if someone isn’t ready to commit to truly making their freelance business work for them, then I advise them to wait until they’re ready to fully commit.
If you’re not sure if this is right for you, then my advice is to take advantage of our 30-day, 100% money-back guarantee described above.
How long is the program?
The program is self-paced, but we recommend doing at least 1 lesson per week, including the homework assignments. You’ll have lifetime access to the lessons and course material in your personal Training Dashboard.
Is this a live coaching program or a self-directed course?
This is a self-directed course, and you’ll have 30-days access to the Copy Chief Community where you can get personal help from working pros.
Go through the trainings at your own pace, then jump into our live study groups to get feedback on your work, and help implementing what you’re learning.
While the program was only available twice per year in the past, now you can move through the entire 5-part training course at your own pace.
You’ll get immediate access to all 5 in-depth training lessons, robust FAQ videos to answer all your questions, a detailed coaching guide to give you extra support, and a proven plan that makes it easy to launch a freelance career from scratch.
PLUS – for a full 30 days, you’ll have unlimited access to the private “Escape Velocity Coaching Club” where you’ll get feedback on your work, and expert help implementing what you’re learning.
How much time will I need to dedicate to the program each week?
What if I don’t already have paying clients or can’t invest in the program?
What if English is not my first language?
I often get students from other countries who have learned English as a second language. In my experience, while it may take you a little longer to learn the basics…
… being a non-native English speaker actually gives you an advantage over other writers!
Native speakers often overwrite and over complicate their copy. Lucky for you that you haven’t developed that bad habit throughout your lifetime.
I like to use Evaldo Albuquerque as a great example of this. Evaldo is from Brazil and came to the United States and learned English as a second language. He’s now the head copywriter for one of the biggest financial publishers in the world, and is one of the highest paid copywriters in the entire country.
… being a non-native English speaker actually gives you an advantage over other writers!
Native speakers often overwrite and over complicate their copy. Lucky for you that you haven’t developed that bad habit throughout your lifetime.
I like to use Evaldo Albuquerque as a great example of this. Evaldo is from Brazil and came to the United States and learned English as a second language. He’s now the head copywriter for one of the biggest financial publishers in the world, and is one of the highest paid copywriters in the entire country.
Got more questions about Escape Velocity? Email our team at support [at] copychief.com if you need help.
Otherwise, give yourself permission to stop waiting and start proving that you can get paid to be a professional copywriter.
See you on the inside.
Alex Ko, Copywriter for The Motley Fool
"My biggest takeaway from Escape Velocity is how to write these copywriting “money skills” It’s less daunting than a sales page, much easier to specialize, and the perfect step-one service to offer clients. Before EV I didn’t know much about the money skills, but now I enjoy writing them! I also now stay consistent with publishing authority content every week and writing copy every day. EV showed me how important it is to “put in the reps” and not just stay in the knowledge and learning phase."
William Metzger, Managing Editor and Lead Copywriter at Vox Media
"Final update after Escape Velocity – the client deal is finalized. Escape Velocity achieved!"
Alex Weatherill
"Here’s what I took away from Escape Velocity:
1. Consistency/process is the key to getting Momentum.
With limited time and energy, 30 minutes in the calendar beats random motivation every time (duh!). Escape Velocity has forced me to figure my process out.
2. The power of the right people/community.
Before EV, I was too scared to ask questions or comment on anything in the forum. I've done a lot of the training but never posted any work for critique.
Well after watching fellow Escape Velocity members, Rachel, and Kevin in action, my perspective has changed. I've realized that engaging with the right people and getting useful feedback can be like steroids for your skills and momentum. Moving forward I will be engaging way more in the Copychief community, even as a total beginner!
3. Backstage Pricing and confidence.
What happens if they don't want your package of 5 ads? Or the projects shifts from email to facebook? How do you price it out and have the confidence to stick with your numbers? Backstage pricing has given me the framework to figure out the right pricing even if the clients needs shift. It's also given me the ability to have confidence in the pitch.
Thank you for this amazing program! Looking forward to going through it again, and again, and again!"
1. Consistency/process is the key to getting Momentum.
With limited time and energy, 30 minutes in the calendar beats random motivation every time (duh!). Escape Velocity has forced me to figure my process out.
2. The power of the right people/community.
Before EV, I was too scared to ask questions or comment on anything in the forum. I've done a lot of the training but never posted any work for critique.
Well after watching fellow Escape Velocity members, Rachel, and Kevin in action, my perspective has changed. I've realized that engaging with the right people and getting useful feedback can be like steroids for your skills and momentum. Moving forward I will be engaging way more in the Copychief community, even as a total beginner!
3. Backstage Pricing and confidence.
What happens if they don't want your package of 5 ads? Or the projects shifts from email to facebook? How do you price it out and have the confidence to stick with your numbers? Backstage pricing has given me the framework to figure out the right pricing even if the clients needs shift. It's also given me the ability to have confidence in the pitch.
Thank you for this amazing program! Looking forward to going through it again, and again, and again!"
