ATTENTION: FREELANCE COPYWRITERS
Have You Ever Wondered Why Some Freelancers Are Flooded With Leads, Get Paid Higher Rates, and Earn More While Working Less Hours…
Have You Ever Wondered Why Some Freelancers Are Flooded With Leads, Get Paid Higher Rates, and Earn More While Working Less Hours…
…While Others Constantly Struggle With Low Pay, Lousy Clients, and Imposter Syndrome?
Ready to get serious about your freelance career? Watch this quick video about Real Free Life
April Dykman, Direct response copywriter and sales funnel consultant
"Doubled my income over the previous month, then doubled it again!"
Mike Rinard, Facebook Ad and StoryMapping Specialist
"Thanks to RFL, I’m so sought out for my specialty I barely even write copy anymore unless I want to, or it’s for my own offers."
Chris Orzechowski, Email Specialist
"Through Kevin’s training, I doubled my monthly freelance income while working less hours on writing projects."
Hey, Kevin Rogers here…
Is it cool if we skip the “copy talk” and have a real talk?
You and I both know that things have changed dramatically in the world of freelance copywriting.
ChatGPT and other machine learning AI tools have drawn a very clear…
Line in the sand.
You can have it so much better.
Line in the sand.
It is no longer enough to call yourself “a copywriter.”
In fact, many of the companies - multi-million dollar marketing companies - that I build writing teams for, don’t even distinguish between copywriters and content writers.
They just think of it all as “copy.”
That wasn’t the case until recently.
So, calling yourself a “copywriter” has very quickly gone from an asset that got you paid better and won you more respect…
… to now reducing you to a mere commodity.
And being thought of as a commodity is the death of a freelancer.
If that sounds like fear mongering, so be it.
The fear is legit.
And I don’t want you going out like that.
Not when…
You can have it so much better.
Jeff Kimes, Health and Lifestyle Business Copywriter
"I hit my first goal of earning $6k/month right away and now I consistently earn 10K/month. RFL created that stability and consistency in my income."
Rachael Kraft, Lead Magnet Specialist
"RFL is the only training program that helped me figure out my real specialty."
Carolyn Ananian, Copywriter with Money Map Press
Look, If you’ve been writing copy for clients since before ChatGPT came on the scene, then you likely know how to actually write good sales copy.
And, because you know how to write real copy, you know that the “writing” part is only ONE aspect of the job.
What good clients seek out, and are willing to pay well for, is…
A specialist.
A person UNIQUELY qualified to bring ideas, perspectives, and creative energy to their messaging.
Ideas that mere mortal copywriters or data-driven robots simply cannot.
A true copywriting specialist is INDISPENSABLE to their clients.
That means, for the specialist freelancer, there’s none of the B.S. involved with chasing prospects down or having to work to close the deal.
Clients are excited to meet you and ready to get going.
And in every case I see, specialist freelancers have it far better than generalists. That’s because when you specialize the right way, you…
- Get paid higher rates by better clients who seek you out as the go-to industry expert
- Grow bigger lists, multiple revenue streams, and have complete control over your income
- Have clients coming to YOU instead of the other way around
- Write less and consult more (that sweet “hang up and you’re done” money!)
- Grow faster because you focus better
- Are constantly asked to speak on more stages and podcasts
- Have less competition and more opportunities coming your way
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Have the freedom to call the shots in your career - choosing who you work with, how you structure your deals, and how much you get paid for the work you do.
But what most copywriting gurus won’t tell you,
is that “picking a niche” isn’t enough.
But what most copywriting gurus won’t tell you,
is that “picking a niche” isn’t enough.
- The one that’s centered around what you love and are confident in.
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The one that’s completely supported by your “Unique DNA” that makes you the best YOU.
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The one that helps you stand out from everyone else out there.
Only then will it feel natural to build your authority, and confidently OWN it.
During my 12 years as a freelance copywriter, I made every mistake on the way to success.
-
Build and sell your own offers that inject quick cash flow into your business…
- Grow your own list so you have the freedom to structure your business around your ideal lifestyle…
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Crisis-proof your business so you can quickly pivot your offers and messaging when massive events cause shifts in the way companies do business...
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Have complete control over your reputation and lead flow by becoming “niche famous” as the go-to authority in your industry…
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Learn how to vet leads and projects so you command higher rates, attract profitable partnerships, and protect yourself from overcommitting to bad clients who burn you out without moving you forward.
-
Build and sell your own offers that inject quick cash flow into your business…
- Grow your own list so you have the freedom to structure your business around your ideal lifestyle…
-
Crisis-proof your business so you can quickly pivot your offers and messaging when massive events cause shifts in the way companies do business...
-
Have complete control over your reputation and lead flow by becoming “niche famous” as the go-to authority in your industry…
-
Learn how to vet leads and projects so you command higher rates, attract profitable partnerships, and protect yourself from overcommitting to bad clients who burn you out without moving you forward.
When You Go Beyond “Choosing a Niche” and
Truly Specialize, the Big Wins Come Easy
Watch the short clip above
Pay close attention to how they introduce themselves
Pay close attention to how they introduce themselves
Watch the short clip above and pay close attention to how they introduce themselves.
You’ll see that each and every one of their specialities is clearly defined, and they have complete confidence in their expertise.
If you don’t feel this confident in your skills, your authority, and your speciality…
If high-quality clients aren’t seeking you out and happily pay you great rates for your expertise…
I can help you fix that.
If you don’t already know me, I’m Kevin Rogers…
I spent twelve years as a freelance copywriter, and I'm sure I made every mistake possible when it comes to attracting, landing and delivering projects for clients.
I'm happy to report that, despite all my past mistakes, I've been able to grow a 7-figure income freelancing, build a solid reputation in the industry, and create fantastic partnerships (and many lasting friendships) in the process.
For the past 8 years, I’ve been quietly coaching a select group of freelance copywriters on how to uncover their true specialty, become sought-out, respected experts in their industry, and capitalize on that authority to build their dream business.
In Real Free Life, I show my students how to:
"Thanks to RFL I quickly went from “just another copywriter” to specialist. I’m so sought out for my specialty I barely even write copy anymore unless I want to, or it’s for my own offers and products. Clients hire me to consult with them in their business, and I get to put all my copy skills to use to grow my own offers."
Mike Rinard
Facebook Ad and StoryMapping Specialist
Facebook Ad and StoryMapping Specialist
Jeff Kimes
Health and Lifestyle Business Copywriter
Health and Lifestyle Business Copywriter
"Before RFL I was fumbling in the dark and didn’t know how to find good clients, but RFL created that stability and consistency in my income.. With Kevin’s training, I hit my income goal right away, and it hasn’t dropped since. Now I make $10k /month consistently and have stuff coming down the line that will consistently increase my monthly income. I use my freelance skills to provide for my wife and family and I still have the freedom to do what I want."
When You Finally Have A Plan You Can Trust...
Confidence In Your Skills And Momentum In Your Business Come Naturally
Confidence In Your Skills And Momentum In Your Business Come Naturally
The skills that make you a great copywriter, are NOT the same skills that make you a successful business person.
In Real Free Life (RFL), I help freelancers uncover their true speciality, learn how to truly OWN it, and build authority to become a respected, sought-out expert in their industry.
RFL gives you the confidence to say “no more” to bad clients, low pay, and crippling imposter syndrome.
Not only do we build the skills needed to take your business to a higher level…
We also focus on getting rid of the head trash and bad habits that are holding you back. That way we can create a clear picture of what your business should look like, and a plan to make it happen.
And praise for the Real Free Life course is always through the roof…
"I was tired of feeling like I was on a hamster wheel to pay bills. RFL gave me the structure, training, and accountability I needed to grow my business. Everything from how to find the right clients (and talk to them) to writing contracts that cover your ass. The results? No more hamster wheel. Instead, I have sophisticated clients who respect my expertise and don't question my prices. I have advisors I can go to for help any time. I also get great job referrals, so no more worrying about quality control for clients. I got so much value out of RFL that I actually did the program 2 times!"
Carolyn Ananian
Direct Response Copywriter for Money Map Press
Direct Response Copywriter for Money Map Press
Am I bragging? Indeed I am.
I couldn't be prouder of everything my students have accomplished.
Yes, I created the action plan, the proven tactics, and the rock-solid advice…
… but they’re the ones who took action.
They trusted the system.
They implemented it.
And they celebrated the heck out of each other, along the way.
They deserve every bit of success they've achieved.
Learn The 4 Key Steps To Building True Authority So You’re Sought Out By Great Clients, Leads, and Referrals
Step #1 – Visualize:
In Phase 1 of RFL you’ll get crystal clear on what it is you truly want from freelancing. You’ll learn how to identify and attract your best prospect (and repel pain-in-the-ass clients and tire kickers).
You’ll define your dream business, and design it to fit around your ideal lifestyle. Once we’ve got that clarity, we’ll work together to build a plan that brings it to life.
Step #2 – Specialize:
In Phase 2, you’ll uncover your true specialty based on your Unique Copywriting DNA and discover the value of your unique talents. You’ll learn how to determine your prices based on what YOU want to earn, and frame the value of your service so price is never your prospect's first concern.
You’ll learn how to get insanely good at what you do so you can project real confidence and raise your flag of authority. This makes it natural to own your specialty so it’s easy to position yourself as an expert.
Step #3: Legitimize:
In Phase 3 of RFL, you’ll learn how to set yourself up for success – Embracing the frameworks that protect you from underselling yourself or getting taken advantage of.
You’ll learn how to develop assets that get leads coming to you, and establish yourself as a true professional who clients see as their go-to specialist and are eager to work with and recommend.
Step #4: Capitalize:
In Phase 4, you’ll learn how to take control over your income and your workflow – commanding higher rates, from better clients, and structuring deals that support your ideal business.
You’ll get paid more for what you love doing, and create multiple income streams that suit your ideal lifestyle.
Throughout the entire program, you’ll be building relationships with your co-coaches and "battle buddies" – Developing a network of supportive colleagues, and recognizing that you do not have to do it alone.
By the end of the 8-week coaching program, you’ll have everything you need to walk through those 4 key steps and quickly progress through
Phases 3 and 4 of The Freelancer’s Journey.
The Freelancer’s Journey
Just like...
Sam Woods, who used RFL to take his business to a higher level.
Sam Woods
“Joining RFL is one of the best things you can do for your career as a copywriter. Before I joined RFL I felt “stuck” in my business. Finding my specialty is what drives most new business coming my way. RFL exposed flaws that I’ve now fixed in my business, and helped me attract the RIGHT kind of clients. In fact, I now easily say “no” to prospects that don’t fit my specialty because I have a lot more confidence and authority in my strengths. Plus, the relationships you form in the group – there’s no better place to be as a copywriter. Do what Kevin tells you to do and you WILL succeed.”
Rachael Kraft, who found her true specialty and positioned herself as a Lead Magnet consultant.
“Before RFL I didn’t know the long-term path for my business. RFL helped me marry together what I love, and what I’m good at. I found my REAL specialty to create my own products and my own voice, and spend less time while earning the same amount of income. Now I have confidence, a clear path, and I know exactly where my business is going. I had my best month ever after RFL, and still mastermind with the group monthly to build up each other’s businesses.”
Rachael Kraft
Nicole Piper, who took 29 years of experience in an unrelated field, and transformed herself into a branding expert.
Nicole Piper
“I learned how to use my professional experience to give me a unique position as a copywriter. And here I thought I’d have to market myself as a fledgling newbie! Instead, Kevin helped me see how my prior experience could help me stand out. I got my first paid writing assignment, and have been going non-stop ever since. It helped me transition from being a student of copywriting to becoming a professional copywriter faster than I thought possible.”
How Does RFL Work?
On top of all this live coaching, you’ll have access to a private forum inside Copy Chief where you can post your assignments and get support from your fellow students.
My larger community, Copy Chief, is well-known in the industry as THE place to find the best and brightest copywriters. Real Free Life is the next evolution in connecting the best copywriters with business owners who really understand the value of copy for growing their businesses.
As part of RFL, you’ll get FREE access to the full Copy Chief Community for 90 days.
As part of RFL, you’ll get FREE access to the full Copy Chief Community for 90 days.
That means you can connect with experienced, successful copywriters who are working in the field on their own businesses and with big clients every single day. You’ll be able to ask them questions, submit your copy for feedback, and even respond to job postings from clients who are looking for a copywriter RIGHT NOW.
RFL is the only freelancer training program designed to give you individualized coaching that prepares you to launch your career onto a whole new playing field.
Whether you’re just beginning to work with clients, or you feel stuck at your current level, RFL will guide you smoothly skyward.
Allison Carpio, Customer Avatar and Split-Testing Specialist
“I joined RFL because I wanted to quit my job and didn’t want to be another ‘starving freelancer. I had heard “horror stories” from other freelancers -- how they were forced to work for free or deal with clients who didn’t pay. Kevin was a shield from bad clients. Right at the beginning of RFL I learned how to find my ideal clients, and within two months I made way more than my old corporate job.”
Wanna know what it’s really like
going through RFL?
Watch this video to see a recent RFL graduate break it down
"Ok, Sounds Great - But Will RFL Work For Me?"
You'll see many testimonials on this page from freelancers I've helped. They've gone from scraping by to dominating their markets.
And they've done this by:
- Becoming a recognized authority in their niche
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Finally demanding the fees their time and skills are worth.
- Becoming a recognized authority in their niche
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Finally demanding the fees their time and skills are worth.
(Plus, they've found a way to balance their work and social lives, so they can enjoy their work and not feel like a slave to it.)
The results come from the small, but deliberate actions they take every day.
It's a progressive shift away from broken business strategies that keep most freelancers playing small... and replace them with skills that light you up, and keep your business growing for the long haul.
But of course, RFL is NOT right for everyone.
This course was developed for freelancers who need to solve issues like…
- Finding high-quality clients – Who pay you what you’re worth, and know how to help you do your best work.
- Pricing – Especially, if you’ve Pricing – Especially, if you’ve been underpricing your services (heck, or don’t even know how to price!).
- Negotiating – Good deals are won or lost during negotiation. If you feel shaky or out of control, you’re sunk.
- Being the “adult in the room” – What to say during a discovery call, so that your fee is a no-brainer for the client.
- Standing out from the crowd – There are so many good writers out there, you’ll learn how to develop and promote your “Bat Signal Talent” so you stand out in a big way!
- Expert positioning – You need to be unique, an authority, and an expert. Without all 3 power positions, you can’t charge the big bucks.
- Client handling – When gigs go sideways, you need to know how to get them back on track… fast.
- Steady income – Living "gig to gig" without any marketing plan beyond word of mouth and the occasional prayer, is no way to live.
- High-quality leads – How to develop your own lead-flow funnel, something that works for your unique situation… and might include working through the Copy Chief Agency…, so you’ll never have to worry about leads again.
- Authority – No more “waiting for permission” to become an authority in the market. You’ll be empowered to “own your expertise” and teach in a way that sells your services to the most qualified prospects.
- Lifestyle. Stress, frustration, overwhelm… and worst of all, burnout – There’s no guarantee you come back from burnout. You need to protect yourself.
Once you get these problems solved, and identify the kind of clients you should be working with and how to attract them… things fall into line nicely.
The work is inspired, the clients are thrilled, your reputation soars, the money's great and good leads flow like water. It's the closest thing to freelancing paradise there is.
However, getting to that place (especially when you don't recognize that you have a say in who you work with) can be treacherous.
A lot of freelancers don't survive the bushwhacking required to discover paradise. Mostly because they don't know it exists.
Check out some of my students and how RFL has worked for them in their unique situation...
Brian McCarthy stopped undercharging and raised his rates
Abbey Woodcock uncovered her true specialty and
quickly became an industry authority
quickly became an industry authority
What’s The Investment?
Angie Colee
Copy Chief for Jeff Walker
Copy Chief for Jeff Walker
“In RFL, I learned how to build REAL authority. The price almost held me back. But I knew this was the step I needed to level up. So I put it on a credit card and bet on myself. After implementing what I learned in RFL, I had my best month ever. I was able to cut my work hours in half, and significantly upgraded my lifestyle. Now I’m working with some of the biggest names in the business, and also launching my own offers.”
Bob Conroy, Freelance Direct Response Copywriter
“Using the simple framework Kevin showed us, I immediately doubled my prices. I follow the exact phrasing Kevin taught us in the training to let my clients know about the changes, and there wasn’t a single objection. In fact, they gave me more work. Because of RFL I’m not floating from gig to gig hoping to scratch out rent every month. I have a real freelancing business that is structured around my lifestyle and income goals – a true “real, free life.”
“Before RFL I was struggling to set up a business where I didn’t have to chase down one-off projects and deal with crappy clients. My understanding of even basic elements of marketing and persuasion became multifaceted and richer during the course of this training. After RFL, I’m confident about charging what I’m worth and being an authority with valuable insight, not just a “writer for hire."
Amanda Foxcroft, Freelance Copywriter
If you don’t buy into yourself, then no one else will.
This is the real deal. A system that’s been proven, tested, and successfully launched profitable careers for thousands of freelancers.
To be clear, the RFL program is not me simply showing you how it’s done. You’ll be putting the lessons into action in real time, so that by the end of it you’re already implementing and seeing the results.
I have seen this program change lives and careers, but here’s the thing...
RFL is not only about marketing your business to attract better leads and prospects. It’s equally about how YOU think of yourself, your skills, and positioning your freelance business for steady growth over the long run.
So, if you’re...
- Tired of feeling stuck in your business
- Tired of being underpaid
- Tired of feeling overwhelmed with stress over your projects
- Tired of wondering where the next client will come from
- Tired of seeing other people with less experience leapfrog your career
- Tired of wondering what to charge, and
- Tired of saying yes to jobs that you know should clearly be a “no”...
JOIN THE NEXT REAL FREE LIFE FREELANCER TRAINING PROGRAM
JOIN THE NEXT REAL FREE LIFE FREELANCER TRAINING PROGRAM
- 4 Live Coaching Sessions with Kevin Rogers
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4 Live Q&A Sessions with Kevin Rogers
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Your personal coach through the program
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Your own RFL Workbook
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Lifetime access to the recorded training sessions and bonus materials
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Private RFL Forum to get feedback on your weekly assignments
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Access to a network of thriving freelance copywriters at the top of their game
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Accountability groups to keep you focused and on track to achieving your business goals
The price is just $2,997 for everything listed above.
If you'd like to join, click the button below to reserve your spot.
If you'd like to join, click the button below to reserve your spot.
Melanie Warren, Direct Response copywriter and Coach
"When I joined RFL I didn’t have any samples and I was all over the map. Kevin encouraged me to step into my power and own my authority. He taught me to be more assertive, and to say the biggest number I can in negotiations. The lessons I learned in RFL helped me create a frame where I don’t have to feel “less than” my client. Using what I learned I doubled my income from the previous year, and now am financially independent. Now I have a specialized skill set that I can use to help myself and others for the rest of my life.”
"RFL has shown me how to systematically make myself a respected authority within my industry. Kevin has helped me tremendously in so many ways. In particular, his kind yet relentless belief in me that I can and will rise to much higher levels of clientele to serve with my copywriting has been a true eye-opening experience, especially in the way one can achieve that. He has shown me how to take more control of my income, and my happiness! "
Elin Marie, Freelance Copywriter
Here's what happens next...
Once you complete your order on the next page you will receive an email at the address you use to sign up with. Follow the prompts in that email to log into your private coaching portal, meet your coach, and get ready for the first live session on August 23rd.
(If you cannot attend live, no worries, the recordings are made available the following day).
Check Out What Some RFL Graduates Had To
Say About Their Experience:
Rodney Kwong, Freelance Copywriter
“Like most people starting out as a copywriter, I was struggling to get work. I was getting low balled on pricing, had to chase clients for payment, and went through cycles of feast and famine. But I found out that it doesn't have to be that way. You can control how much you work… You can control who you work with… You can control the amount of money you make… Kevin generously shared his years of "in-the-trenches" experience. Now I'm more confident in my value as copywriter, and can charge what I want without blinking an eyelid.”
Julie Leudkte, Health and Wellness Expert
"Kevin showed me what my specialty really was and the best way to make it shine! Weeks ago I wondered what direction my writing career would take and if Real Free Life would help me. Now, I’m a lot more positive about my goal and I know how to achieve it and become an expert in my field. If you’re someone who is ready to accept the challenge and invest their time and money in Kevin and RFL, you’re going to learn, grow and be a success quickly!"
"Kevin showed me what my specialty really was and the best way to make it shine! Weeks ago I wondered what direction my writing career would take and if Real Free Life would help me. Now, I’m a lot more positive about my goal and I know how to achieve it and become an expert in my field. If you’re someone who is ready to accept the challenge and invest their time and money in Kevin and RFL, you’re going to learn, grow and be a success quickly!"
Julie Leudkte, Health and Wellness Expert
Eric Bakey, Freelance Direct Response Copywriter
“I've been in all kinds of "professional development" programs, but the exercises Kevin has you go through will prime your business for exponential success. The group is full of badass copywriters, and I felt lucky to have even made the cut to be accepted into the exclusive session. Price is what you pay, value is what you get, and being part of the RFL group has paid dividends in more ways than one.”
