Success Stories
Meet Brian
Work-From-Anywhere Copywriting Business
Before
Working with Kevin
After
“I had to make freelancing work...”
The company he worked for was remote -- meaning he could work from anywhere.
He wanted to make the most of that. And planned to take a year-long trip around the world while continuing to work for that company.
But after he was let go, the only way he could travel was to start freelancing.
He had tried that before, but it didn’t go well. As he says:
"I freelanced the first 18 months of my copywriting career. I worked hard but barely made any money. I didn’t want to go through that again."
"I freelanced the first 18 months of my copywriting career. I worked hard but barely made any money. I didn’t want to go through that again."
"Why are those copywriters more successful than me?"
"It was a no-brainer to join.
I saw all these freelancers who got into copywriting the same time as me who were way more successful than me.
The biggest difference I could see was they worked with Kevin early on, and I didn’t."
"I was always undercharging…"
He wasn’t sure if his copy was worth it. And was afraid that if he asked for too much, he wouldn’t get the job.
On top of that, he never knew what his fee should be. He would look at what other copywriters were charging, but they were all over the map.
So one of the most helpful parts of the Real Free Life course was when Kevin taught his “Backstage Pricing” model.
Brian learned to focus on what he wanted to earn -- not what he thought the client could afford.
Using this, he quickly began to charge three times more than he used to.
And soon, he raised them even more.
"I was always terrified of charging clients high rates. But Kevin gave me the confidence to do it.
He taught me to stop focusing on what I think the client would agree to. And instead, focus on what I wanted to earn."
"I was always terrified of charging clients high rates. But Kevin gave me the confidence to do it.
He taught me to stop focusing on what I think the client would agree to. And instead, focus on what I wanted to earn."
"I could've had this success a year and a half ago..."
By specializing in a certain area of copy, he would quickly be seen as an expert. And it would be easier for him to stand out and charge premium rates.
The problem was, Brian had difficulty sticking with a specialty.
He jumped from “avatars” to “case studies” to “the personal development market” to “fitness” and even “product launches”.
Since he kept switching, he struggled to get traction.
"I kept switching my specialty because I thought it wasn’t working. But I
was going after the wrong people. And didn’t give it enough time.
Had I stuck with one idea and focused on higher-level clients, I could have had success much faster."
"I kept switching my specialty because I thought it wasn’t working. But I
was going after the wrong people. And didn’t give it enough time.
Had I stuck with one idea and focused on higher-level clients, I could have had success much faster."
Brian’s website, marketingwithbrian.com
"I didn’t need as much work…"
He got clients through cold email, the Copy Chief job board, and referrals from Kevin.
His schedule wasn’t full. But he didn’t need that much work.
Because the course taught him how to charge higher rates. So he could now cover his bills with 1-2 weeks worth of work, instead of needing a month full of projects.
On top of that, since the course taught him to close deals on the phone, he didn’t need as many leads.
For the first 8 months of his trip, he made enough to get by.
"A few times money would get low. Then I’d wake up to an email that was a referral from Kevin. Or I’d get a job from the Copy Chief job board or some other random source at just the right time."
"A few times money would get low. Then I’d wake up to an email that was a referral from Kevin. Or I’d get a job from the Copy Chief job board or some other random source at just the right time."
“I was booked out for four months...”
"It was such a relief. Now I had enough to finish the next 4 months of the trip no problem.
I
didn’t have to worry about money. I could go out and eat steak
whenever. Or do random stuff, like go play polo in Argentina without
worrying about it."
"I have more work than I can handle..."
"The past few months I’ve turned down a ton of work because I don’t have time. It’s a great problem to have."
"The past few months I’ve turned down a ton of work because I don’t have time. It’s a great problem to have."
“It was the biggest mistake of my career…”
Brian used to think the same thing when he read stories like this.
And that thinking led to what he calls “the biggest mistake of my career.”
Watch the video below to see how you can avoid his mistake.
Join Real Free Life Today
Watch Brian’s Un-Cut Interview Below
Click below to watch the full interview and discover:
- How Brian found time to work while traveling the world (6:55)
- The surprising way Copy Chief saved Brian a bundle on taxes (11:00)
- The mistake Brian made during Real Free Life that kept him from succeeding even faster (5:30)
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