Success Stories
Meet Jeff
Before
Working with Kevin
After
“I was fumbling in the dark…”
But his freelance copywriting career got off to a rough start.
Jeff spent most of his time on job boards applying to gigs. But there was so much competition it was hard to stand out.
What made it even harder was that other writers charged incredibly low rates. Jeff felt he had to do the same or he wouldn’t be considered for any jobs.
As a result, Jeff was stuck working low paying gigs for clients who didn’t value his work. He had to constantly hustle to get clients. As he says:
“For over a year I felt I was fumbling in the dark... I was making ends meet with copywriting but not much more than that.”
“For over a year I felt I was fumbling in the dark... I was making ends meet with copywriting but not much more than that.”
“I didn’t know where to find good clients…”
He wanted to work with clients who cared about him, paid well, and sold products he believed in.
He joined Copy Chief to improve his copywriting skills and confidence. It helped him do that, but he wanted more. Jeff wanted personal guidance from an experienced copywriter to show him how to stay booked with quality gigs.
When Kevn opened Real Free Life -- his program for coaching freelance copywriters -- Jeff joined. He hoped it would take him from “barely surviving” to earning a comfortable living working with quality clients.
“A big part of the promise of Real Free Life that drew me in was this idea of taking control of your career.
Whether you want to be the ‘control-beating direct response high performer for Agora or Boardroom,’ or nich down to a certain type of client, or you want to be a digital nomad working 10 hours a week, it’s ultimately up to you.”
“A big part of the promise of Real Free Life that drew me in was this idea of taking control of your career.
Whether you want to be the ‘control-beating direct response high performer for Agora or Boardroom,’ or nich down to a certain type of client, or you want to be a digital nomad working 10 hours a week, it’s ultimately up to you.”
“It sets you apart…”
But through Real Free Life, he learned there were other factors that mattered more than copy experience -- such as his background and interests. And Jeff learned how to leverage his background and interests to land great jobs.
For example, Jeff was passionate about music and alternative health. He discovered how to share his passion for those things in a way that would get clients to hire him.
This not only helped Jeff get noticed, it boosted his confidence. He began to realize he didn’t need more copy knowledge or experience. Because his passion for certain markets already made him highly qualified for specific jobs.
“Your history is an asset… it doesn’t matter if you’ve only written copy for a little while because you have all this expertise from other areas of your life...
I learned to leverage [my background] in an authentic way… and I used that mentality to get [great] gigs.”
“Your history is an asset… it doesn’t matter if you’ve only written copy for a little while because you have all this expertise from other areas of your life...
I learned to leverage [my background] in an authentic way… and I used that mentality to get [great] gigs.”
“It gives you credibility…”
For example, he learned how to get clients at events by being “Live Mic Ready.” And he learned how to get business owners to reach out to him through Authority Content.
Jeff followed the Authority Content Formula taught inside Real Free Life. Right away, he noticed it increased his confidence and his credibility.
“Authority content created a platform… clients see the battery of things you wrote, and it gives you credibility.”
“Authority content created a platform… clients see the battery of things you wrote, and it gives you credibility.”
“I doubled my rates...”
Jeff always struggled with this. He didn’t think he was good enough to charge high fees. And he thought he had to keep his rates low to compete with other writers.
But Real Free Life changed all that.
First, Jeff learned that the value he brought went way beyond his copywriting skills.
And he learned to see himself as being on the same level as his client -- not below them.
On top of all that, he discovered how to use “Backstage pricing”. This allowed him to confidently charge the rates he wanted instead of charging what he thought the clients would pay.
By the time Real Free Life ended, Jeff had doubled his rates. He started to land work at those new rates, and they have only gone up since.
“I understand the value I give now... And the power of being unique and connecting with clients.
There might be one other copywriter they’ve spoken to who cares as much [about their business] as they do. Because of that, my value in their eyes goes way up. And that plays into pricing.
They go, “Holy shit, you’re what I’m looking for. What do I have to do to work with you?”
“I understand the value I give now... And the power of being unique and connecting with clients.
There might be one other copywriter they’ve spoken to who cares as much [about their business] as they do. Because of that, my value in their eyes goes way up. And that plays into pricing.
They go, “Holy shit, you’re what I’m looking for. What do I have to do to work with you?”
“I hit my goal right away”
The company was in the natural health market and needed a copywriter. Jeff thought it was a perfect fit.
Jeff reached out and shared his passion for alternative health in his email. Then he used backstage pricing to charge way more than he ever had.
Jeff landed the job.
With this, Jeff was booked for 3 months at a rate he chose. And the campaign he wrote was a smashing success.
“When it comes to creating success as a copywriter, marrying the things you’re good at and care about with the techniques, tactics, and craft of copy is when you hit an inflection point as a freelancer. You have magic sauce because you can write with passion.”
“When it comes to creating success as a copywriter, marrying the things you’re good at and care about with the techniques, tactics, and craft of copy is when you hit an inflection point as a freelancer. You have magic sauce because you can write with passion.”
“Jobs just kept coming…”
“Jobs just keep coming... Like a snowball rolling down a hill, it gets bigger and bigger. It has a lot of momentum and keeps building...
...At this point, projects find their way to me, and I don’t even know how they found me.”
“Jobs just keep coming... Like a snowball rolling down a hill, it gets bigger and bigger. It has a lot of momentum and keeps building...
...At this point, projects find their way to me, and I don’t even know how they found me.”
He gets to write about products he’s passionate about. And he has high-level clients who seek him out, respect his abilities, and pay rates he chooses.
Though he only works 30 hours a week, he’s able to afford a comfortable lifestyle for him, his wife, and their new child.
“I’m about to have a baby. If this was three years ago, I’d be so stressed about how to afford a baby...
...I just feel good. I can provide for my wife and family. I have the freedom to do what I want.”
“I’m about to have a baby. If this was three years ago, I’d be so stressed about how to afford a baby...
...I just feel good. I can provide for my wife and family. I have the freedom to do what I want.”
Join Real Free Life Today
More Success Stories
Meet Allison
Meet Angie
